Color Star implements Metaverse communications to promote unique cultural traditions

New YorkAnd the September 19, 2022 /PRNewswire/ — Color Star Technology Co., Ltd. (Nasdaq: CSCW) (“Color Star” or the “Company”), an entertainment technology company with a global network focused on the application of technology and artificial intelligence in the entertainment industry, recently announced a strategic cooperation with Putian Shan Yun Trade Co., Ltd. (“Shan Yeon”) to jointly develop cultural traditions on the Color Star (“Color World”) ColorWorld Metaverse platform, perpetuating traditional oriental aromatherapy culture.

Aromatherapy is part of the traditional oriental culture, which is said to have originated in China During the Spring and Autumn period and the Warring States period, it has a history spanning nearly 3,000 years. Aromatherapy is rooted in science, Buddhism, etc., not only as a way to improve mood and reduce stress, but also has unique religious, cultural, and medicinal uses. Today, with easy access to information and social media platforms, aromatherapy has grown in popularity all over the world. For this reason, Color Star has teamed up with Shan Yeon To further promote aromatherapy around the world with advanced technology and useful platform, so that more people can learn about aromatherapy and fall in love with oriental culture.

After agreeing to the collaboration, the Color Star team will design and build a cultural showroom in the metaverse, as well as prepare product displays, so users can experience the culture of aromatherapy online. At the same time, users will be able to purchase incense and other equipment without having to leave their homes. As a comprehensive Metaverse platform, Color World will promote oriental culture while integrating its core principles of “AI + Celebrity Entertainment”, by introducing culture to users through realistic AR/VR experiences. In Color World there are not only international celebrities, games and entertainment, but also major global brands and global culture. This is a testament to the infinite extensibility and presentation of the Color Star’s metaverse platform.

Farhan QaderCEO of Color Star, said: “As an end-to-end metaverse, Color World must provide not only entertainment and business products to its members, but also a diverse range of world cultures. During the ongoing information age, it is important to highlight the unique cultures of the world in the metaverse. Our own. It will not only allow users to learn and increase awareness of the different cultures around them, users will also be able to purchase cultural items that interest them. This is very useful for us to do. With the continuous improvements made by the Color Star team, we will work better and better in terms of graphics quality In addition to cultural output, we hope to provide some inspiration to our industry peers. Hopefully in the future, the metaverse can play a more beneficial role in technology, culture, goods, and entertainment, and have more ways to deliver materials and content.”

About Color Star Technology Co., Ltd.

Color Star Technology Co., Ltd. (Nasdaq: CSCW) is an entertainment and educational company that provides online entertainment offerings and online music education services. Its business operations are conducted through its wholly owned subsidiary, Color China Entertainment Ltd. and CACM Group NY, Inc. The company’s education is provided online through its Color World music and entertainment education system. More information about the company can be found at www.colorstarinternational.com.

forward-looking statement

This press release contains forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements regarding plans, goals, objectives, strategies, events or future performance, underlying assumptions, and statements other than statements of historical facts. When the Company uses words such as “may,” “will,” “intend,” “should,” “believe,” “expect,” “expect,” “project,” “estimate,” or similar expressions that are not related solely to historical matters, They make forward-looking statements. Forward-looking statements are not a guarantee of future performance and involve risks and uncertainties that could cause actual results to differ materially from the Company’s expectations discussed in the forward-looking statements. Such statements are subject to uncertainties and risks including, but not limited to, the following: Company objectives and strategies; development of the company’s future business, including the development of the metaverse project; ordering and accepting the product and service; changes in technology; economic conditions; Growth of the international education and training services market where CSCW does business; reputation and brand; Impact of competition and pricing. government regulations; Fluctuations in general economic and business conditions and assumptions underlying or associated with any of the foregoing and other risks contained in reports submitted by the Company to the Securities and Exchange Commission. For these reasons, among other things, investors are cautioned not to place undue reliance on any forward-looking statements in this press release. Additional factors are discussed in the company’s filings with the US Securities and Exchange Commission, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances arising after the date of this Contract unless required to do so by applicable laws, regulations or rules.

SOURCE Color Star Technology Co., Ltd.

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