Dating.com wants to help people find love in the Metaverse

Dating.com wants to help people find love in the Metaverse

The platform’s new “meta-dating” experience is the latest effort to bring romance into virtual reality.


Dating.com says their new virtual dating experience is ‘imbued with love’ / Dating.com

Online dating platform Dating.com connects the knot with virtual reality (VR). Today, the company is opening a “meta-dating space for modern singles” in Decentraland, a blockchain-based virtual world that has become a popular portal into the expanded metaverse.

Dating.com is touting its new experience in part by claiming that virtual dating is superior to in-person dating: “Virtual-reality dating via avatars allows people to create connections without any of the physical, surface, or judgments they might make or experience in the physical world. external,” the company said in a statement. “Individuals can build relationships that focus on personality, shared values, and shared interests, without any fear of wasting time and money on personal dates.”

The company also tends to remove the geographical barriers that VR provides, a world — in the company’s words — “where distance is no limit to finding a match.” To that end, her new virtual dating experience will begin with what she calls the “Wedding of the Year”: three “intercontinental couples,” who each met on Dating.com, will be united in a “Blockchain Marriage.” Marriage certificates will, of course, be NFTs (users will also be able to present each other’s NFTs – the “ultimate sign of digital love” – ​​while mingling in the virtual space).

Although it still seems like an alien concept to many, virtual dating – that is, a form of dating centered around virtual avatars rather than flesh-and-blood humans – is gradually gaining traction in mainstream culture; Becoming, if not more common than personal dating, then at least a more familiar and acceptable concept. In July, HBO released We Met in Virtual Reality, a documentary filmed entirely in VR that follows the stories of couples who meet in VRChat.

Online dating company Match Group announced last year that it was planning to launch a “Single Town” for its Tinder subsidiary, describing it in an investor letter in the third quarter of 2021 as a “live virtual world… where individuals are represented by their avatars. They can Navigating and interacting with others through voice in various virtual locations. These plans were recently paused in the wake of lower profits during the second quarter of this year. The virtual reality-based dating app Planet Theta is set to launch in November.

“It is the perfect time to launch meta-dating products because after years of COVID people are more open to using technology to meet each other and AR/VR hardware and software is improving at record speed,” said KJ Dhaliwal, Chief Strategy Officer at Dating. com’s parent company, Dating Group, told The Drum in an email. “With the advent of technologies such as encryption, NFTs, avatars, and digital display, it is finally possible to create a virtual world parallel to ours where people can interact and transact as they do in the real world.”

Safety concerns will undoubtedly become an increasingly pressing topic of conversation throughout the online dating industry as it continues to make headway in the metaverse. In recent months, virtual sex parties in Roblox and one alleged case of sexual assault in Meta Horizon Worlds have made it clear that some law enforcement action may eventually become necessary in the metaverse — although it’s not entirely clear how that will be possible.

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