Dubai: New facility to train companies on web technology Metaverse 3 - News

Dubai: New facility to train companies on web technology Metaverse 3 – News

Investors are interested in acquiring virtual land because of its scarcity: Expert

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Posted: Wednesday, October 26, 2022, 2:01 pm

A new facility in Dubai will help businesses in the city learn about and train employees in new technology, including the metaverse and Web3.

The brainchild of 21-year-old Leila Herstel, Verse Estate is a high-tech showroom in Alserkal Dubai that aims to deliver ultra-realism to help businesses transition seamlessly into the virtual world.

“With Web3, the power shifts to the consumers,” Horstel said.

“The Internet as we know it is being completely reshaped. Web 3.0 is decentralized, where users can own and monetize their data, putting power in the users’ hands rather than technology giants.”

At a young age, Horstel was not only a Board Member and Chief Metaverse Officer (CMO) of the Verse Estate, but also the founder of Allstarswomen DAO, an initiative to help bridge the gender gap in the technology and Web3 industry. She says her upbringing helped guide her into the Web3 domain.

“My dad is an investor, so I grew up surrounded by talk of emerging technology and investing,” she said.

“I knew from the start that I wanted to do something in this field. While studying at university, I discovered cryptography and NFTs. Later on, I became interested in metaverse because I see it as an evolution of the Internet. In the future, all companies will have immersive technology and we chose the headquarters in Dubai because I believe that The most happening place in terms of Web3. I firmly believe we are in the right business in the right place at the right time.”

As part of the facility’s opening, it hosted an event called Good Morning Web3, which brought together thought leaders to discuss and discuss some of the key topics surrounding Web3.

A good time to enter the metaverse and return to engagement (ROE) was some of the topics discussed at the event.

“The best time to be in the metaverse was yesterday,” said Sharad Agarwal, founder of Cyber ​​Gear, who was a moderator at the event. “The second best time is today. The metaverse is clearly the future. That’s why it’s important for companies to jump into the metaverse and Web3 as quickly as possible.”

He also put forward the term ROE.

“A lot of companies ask me what is the return on investment (ROI) when setting up their space in the metaverse,” he said.

“I ask them to calculate an ROE. Companies can’t go into the metaverse and expect returns right away. They have to invest their time and money building interaction with their customers. If you open up the metaverse and leave it unengaged or without anything interesting going on, no one is going back into the space.”

According to Akina Ho, it was important for companies to remember that the idea for the metaverse was to cater to a whole new demographic of customers.

“A lot of companies make the mistake of thinking they want current consumers to find them in the metaverse as well,” she said. “However, that’s not the point. The goal of the metaverse is to find new tech-savvy consumers who may not have heard of the business but will because of the metaverse.”

changing industries

According to speakers at the event, many industries have been revolutionized by the metaverse. One of them is the fashion industry.

“People are no longer going to the stores and trying on clothes,” said Akina Ho, global head of business consulting and principal ambassador for AllStarsWomen DAO.

“It takes 60 seconds to create an avatar and try on clothes in the metaverse. This is changing how fashion retailers do business.”

In addition to fashion, other fields such as education, retail, and even real estate are changing rapidly due to the metaverse.

“The main economy is a functional economy like the real economy,” Horstel said.

“Thanks to NFTs, users can buy land, build a virtual store, and sell digital assets. Investors are interested in acquiring virtual land because of scarcity. Just as in physical societies, people flock to interesting places in the metaverse, and popularity naturally raises the value of virtual land — just as As if it were in Paris or Beverly Hills.”

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