FIFA Launches Virtual Ecosystem in Roblox Metaverse Ahead of World Cup in Qatar 2022

FIFA launches virtual Roblox game Metaverse ahead of Qatar 2022 World Cup

FIFA has announced the launch of its virtual ecosystem, ‘FIFA World’, in the Roblox metaverse. It hopes to attract new football fans with games, immersive experiences, and exclusive rewards.

FIFA said in a statement that the launch of the virtual environment in Roblox precedes the upcoming 2022 FIFA World Cup in Qatar.

Promise to Evolve in Metaverse

FIFA promises to continue developing interactive football experiences for fans and to launch free-to-play challenges to earn rewards.

The statement He added, “As part of its commitment to developing new football game titles for fans, FIFA will work with Roblox to create a new and exciting online immersive experience for all football fans to hang out in social spaces, earn rewards, and collect exclusive virtual items through various skill games and multiple collector challenges.”

FIFA Business Director Romy Gay said: “As part of our commitment to growing football and developing ways for new fans to engage with the sport, the immersive FIFA experience on Roblox will provide football fans with a new and very exciting way to interact with friends and celebrate. The rich culture and heritage around the largest sports competition in the world. world, and show their creativity and national pride through various features and mechanisms.”

FIFA has previously expressed an interest in metaverses. In late July, it filed a new patent application with the United States Patent and Trademark Office (USPTO) to register the 2026 World Cup in metaverse and virtual sports products.

According to Gai, “FIFA believes that such a multi-layered experience will result in a truly inclusive and enjoyable gameplay – in turn, engaging new and existing football fans from around the world, as well as promoting the values ​​of the sport to an equal level to a wider audience.”

FIFA World is also set on video content created from the vast FIFA+ library. Besides exciting in-game events, the metaverse could also introduce the unique looks of Spanish star Pedri and German icon Lena Oberdorf.

Barcelona star Pedri also expressed his delight at the release, saying: “It is so exciting to see FIFA and Roblox come together, and I can’t wait to be a part of FIFA World as it continues to evolve! The football fans I see in the stands every week love to play And it’s great that the FIFA World Cup is taking them into the digital space and interacting with them directly in our Roblox world.”

With today’s launch, FIFA World promises to evolve to celebrate top-tier FIFA tournaments, including the FIFA Women’s World Cup 2023.

Last September, FIFA introduced its “FIFA + Collect” platform, built on the Algorand blockchain, and it will be available at the end of September. It will display historical collections of art pieces from football, the World Cup and the Women’s World Cup.

Christina Wootton, Vice President of Global Partnerships at Roblox added: “We believe that discovering and enjoying events with friends from all over the world is a unique experience that often cannot be replicated in the physical world. With FIFA World, fans can come together to celebrate and express their base fans with each other, support their favorite teams, and have access to the most important sporting events in FIFA throughout the year.”


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