Food companies secure brands to enter the metaverse

Food companies secure brands to enter the metaverse

A number of food companies have recently begun positioning themselves within the Web3 ecosystem by filing trademark applications for Metaverse and non-fungible tokens (NFTs).

Licensed trademark attorney Mike Kondodis shared in a tweet that Kraft Foods Group filed the popular Weinermobile brand in the form of a hot dog on October 12. The filing revealed that the brand plans to expand into NFTs, digital tokens, virtual goods, NFT marketplaces, and virtual food and drink and restaurants.

The brand’s app suggested that Kraft Foods Group also has plans to operate a virtual restaurant, as well as offer virtual goods for home delivery in both the real and virtual worlds.

On October 6, popular food brand and fast food chain In-N-Out Burger placed an order similar to the brand with plans to operate an online retail store featuring virtual goods; These are food, beverage, and brand-related merchandise for use in online virtual worlds.

According to the brands app, In-N-Out Burger plans to provide “temporary use of non-downloadable online software for users to access, transfer, exchange, and prove ownership of virtual goods, blockchain tokens, non-fungible tokens, digital media, digital files, and digital assets in the food, beverage and restaurant industries.” and commodities.”

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On October 10, Mike Condodes also reported that Del Monte Foods had filed eight trademark applications for its core brands “Del Monte” and “The Del Monte Sheild,” with plans to create NFTs, NFT-backed media, and online virtual marketplaces, Restaurants, stores, food and beverages.

The brand’s application also revealed that Del Monte Foods intends to expand into the Web3 software space. According to the application, the brand will produce “software for uploading, sending, publishing, storing, managing, verifying, authenticating, and connecting to digital currency, cryptographic holdings, digital tokens, digital files, images, audio and video recordings, virtual objects, and virtual products and services.”

In September, Cointelegraph reported that the number of US trademarks filing related to cryptocurrency, non-fungible tokens (NFTs), Web3 and Metaverse has grown exponentially over the past year.