The leading automaker, Ford, has filed 19 trademark applications relating to potential metaverse activities. In the documents, the company hints at the possible launch of Ford-branded NFTs (non-fungible tokens) on its market, and also notes the display of virtual models of its cars, including the Mustang, Mustang Mach-E and Bronco.
Ford hints at the Metaverse Move
Ford, one of the largest US auto brands by sales, has filed several trademark applications with the United States Patent and Trademark Office (USPTO), in preparation for a potential push into the metaverse. The company seeks to protect its activities in this area, including introducing Ford-branded NFTs in its NFT market. These NFTs may contain text, audio, or video related to the brand.
Part of these applications seek to protect the digital representation of some of Ford’s most popular models, including the 150 Lightning, Lincoln, Ford, Lightning, Bronco, Explorer, Raptor, Mustang Mach-E, Transit, Escape, Expedition, Maverick, Ranger, and Mustang .
Also, digital apparel with brand references and digital spare parts for any of the previously mentioned models are covered in the branding applications. This could be one of the first steps in Ford’s structured digital strategy, according to USPTO-licensed attorney Mike Kondodis, who claimed The company was taking a “big step” into the metaverse with these filings.
Ford’s digital expansion
This move by Ford is not surprising, given that the company has previously made it clear that it has been studying the digital world for new ways to expand its business. In September, Ford’s global brand marketing director, Alexandra Ford English advertiser:
Wherever you go around the world, you find Ford fans passionate and we want to offer them an inspiring selection of merchandise, accessories, and maybe even digital products like NFTs.
Ford is the latest in a large chain of companies that have already embraced these worlds and digital products as part of their growth strategies. Recently, French automaker Renault has also taken a step in this direction, partnering with The Sandbox, a metaverse platform, to offer virtual car experiences with the brand’s products.
Other brands like Hyundai, a Korean car company, are also entering the metaverse by introducing some futuristic car products into the metaverse known as Zepeto.
What do you think of Ford’s potential entry into the metaverse? Tell us in the comments section below.
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