Future Beauty Tech trends 2022-2027 include metaverse evolution, community, virtual influencers and transparency

Future Beauty Tech trends 2022-2027 include metaverse evolution, community, virtual influencers and transparency

Cosmetic design last month Beauty 4.0 – Technology, gadgets and future trendsA webinar, moderated by CosmeticsDesign-Europe Editor, Casey Collini, brought together an impressive group of CEOs from Sephora, Shiseido, Orveon, Mintel, and The Virtual Events Group, to brainstorm the future direction of beauty technology.

We’ve captured some of the key themes from this discussion to compile seven predictions for how the beauty technology space will evolve in the next five years.

prediction number 1 metaverse to transcend fun experiences

As the fashion industry continued to pioneer engagement with the metaverse, panelists were unanimous that beauty could, and had begun, play in this space as well.

Japanese cosmetics Shiseido, for example, was already dipping a toe in metaverse. Juliana Chu, the company’s vice president of e-commerce and digital, told how US-based Nars Cosmetics launched its Color Quest on Roblox in July, inspired by the brand’s Blush, Lagune, and Light Reflecting product franchises.

Presently, Chu said that Shiseido’s involvement in metaphysics has remained at a level “nascent”Stage, in line with the industry as a whole.

“I think that since everyone is in such a nascent stage, testing, learning, and demonstrating some success is the way to go,” She said. “We see it as a way to recruit customers, build brand awareness and engage consumers.”

With this in mind, she stressed the importance of managing shareholder expectations that money invested in metaverse projects will not generate sales immediately. “It is important to set both sales and non-sales related KPIs,” She said.

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