In this Metaverse interview, Tony Witt hosts Robin ResilaCreative Director of Mirada Studios and creative consultant at smart clothes, to discuss the evolution of 3D art and the changes observed in the industry. The two talk about the possibilities of the Metaverse and the hope that young artists can play a role in its development.
00:08 —Tony introduces Resella as an “extraordinarily creative artist” with a reputable design background working for companies such as Netflix, Apple and Nike.
00:53 – Resella begins by describing how he got into the creative arts industry and gives listeners insights into Mirada Studios. He began his journey as an artist in college, focusing on traditional graphic design, but moved toward animation when he noticed that “the animation that websites can do seems to be very limited”. Risella did an internship with a company called Motion Theory. With the help of the other founding members, the company eventually evolved into what is now known as Mirada Studios.
02:24 At the time of the company’s change, Mirada Studios has focused on being an all-in-one studio that can present stories in a variety of ways. As a studio, the team at Mirada had to learn a lot of different media. Almost everything the team makes had to be in a 3D modeling program, which caused Resella to switch from his previous focus on 2D art.
03:56 Mirada Studios is not a traditional studio in the sense that it is not based on a single program. Instead, they understand their clients’ marketing initiatives and storytelling and identify the best teams and tools to solve visual problems.
04:47 – Tony Risella asks if he’s noticed any changes caused by technological innovation during his years in the creative arts industry. With HD resolution becoming increasingly popular, Resella cites higher composite material rendering times as major changes in the industry. To support creators with higher rendering times, real-time rendering engines appeared on the market in 2010. New rendering engines made adding and changing design iterations, adjusting lighting, and testing materials much easier.
09:40 – Real-time 3D technology has made an amazing impact on what designers can achieve. The Unreal Engine platform helps designers create immersive experiences and enable them to collaborate with other talent and filmmakers. Real-time engines have had a huge impact on how products and stories are communicated, while also affecting the capabilities of the Metaverse.
12:19 – Tony asks about Resella’s thoughts on the future of the Metaverse, and whether or not he believes that smaller teams and agencies will be able to control the Metaverse.
12:39 – Given that the Metaverse is still in its infancy, young designers don’t have a cutting edge yet. Metaverses are still inside their “sandboxes” and with restrictions still in place, it’s hard to get the trade out of them. For this reason, Resella doesn’t think there is a place for smaller agencies in the Metaverse just yet.
14:25 Resella doesn’t want a single company to control the way things can or will be built in the Metaverse. With Metaverse still in its early stages, he says there are many opportunities for growth that no single company can identify. Small businesses should set “precedents for creating a network for the Metaverse”.
17:14 – Tony Risella asks if he thinks the world is “anywhere near a stage where someone without experience can create a high-quality 3D environment in a short time.” Resella believes the world is close to this point and explains the steps the industry is taking. He says there are 3D platforms like this already out there and many B2B companies sell 3D products to bring to your own worlds.
18:59 – Resella brings up the concept of AI art, something still in its early stages of concept, and highlights the number of artists who are wary of the medium. He says he feels it is another tool that helps other creators understand the potential of future artistic compositions. The art of artificial intelligence is a promising method of attracting attention and feedback from customers that can be used in traditional production methods. All the tools that a person needs to create a high-quality 3D environment are present and available to the average person, allowing them to interact with this side of the creative world.
21:12 – The art of AI is beginning to move into animation and other proliferation applications, allowing “things to come to life,” which Risella says gets him excited. AI art, a rising innovation in the industry, has allowed artists to develop new patterns and real-time engines. Resella says he’s also excited about increasing immersive experiences and the Metaverse. He expects the Metaverse to “begin deploying all kinds of live attractions as we move forward.”
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