In Crypto: Disney launches its first Metaverse

In Crypto: Disney launches its first Metaverse

Cryptocurrency

Disney Music Group and Obsess have launched a virtual Disney Music Emporium experience.

The immersive online store gives fans a virtual way to discover, listen to, learn about and purchase soundtracks and songs from Disney’s extensive catalog.

“We are excited to collaborate with Obsess to launch an exciting new shopping experience for the Disney Music Emporium. As we prepare to celebrate 100 years of Disney, this is the perfect way to create discovery and fun for our guests,” said Ken Bont, President of Disney Music Group.

The Disney Music Emporium virtual experience offers a wide selection of Disney movie and TV soundtracks on CD and vinyl formats as well as rich content, including a timeline with the most important music from 100 years of Disney history.

Visitors can click to learn and listen to music from Disney’s 1928 debut of Mickey and Minnie Mouse, Steamboat Willie, the first cartoon released with simultaneous sound; 1937 Snow White and the Seven Dwarfs; and Fantasia in 1940, with a piece performed by the Philadelphia Orchestra.

The century-long schedule also highlights music from beloved and iconic films and series such as Dumbo, Bambi, Cinderella, Mary Poppins, The Little Mermaid, Aladdin, The Lion King, Frozen, The Mandalorian, and Encanto.

Visitors can also connect directly to Disney Hits podcasts on streaming services via the virtual store, as well as curated playlists from Walt Disney Records featuring songs from the entire Disney movie and TV catalog.

“We are very excited to bring the masterpieces of Disney music to fans in a new way and for Disney Music Group to use the Obsess platform to create this immersive Web3 experience,” said Neha Singh, founder and CEO of Obsess.

“As Disney prepares to celebrate its centenary, this virtual environment at the Disney Music Emporium honors the company’s musical history while providing visitors with an all-new brand and sensory experience.”

Obsess is a participant in the 2022 Disney Accelerator, a business development program designed to accelerate the growth of innovative companies from around the world.

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Cryptocurrency rates

The total market value of the 21,400-piece coins is $932 billion at the time of writing (7 a.m. in the UK), up from $913 billion on Friday morning.

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