Is there room for independent artists in the Metaverse?  - a rolling rock

Is there room for independent artists in the Metaverse? – a rolling rock

Although Ariana Grande No new music was released last year, it was nominated for the MTV Video Music Award last month. Her 2021 concert was run under the theme of space fortnite Compete for the newly added “Best Metaverse Performance” category. It was against Blackpink’s performance in PlayerUnknown’s Battlegrounds MobileBTS on Maine Craftand Charli XCX’s efforts and Twenty One Pilots on Robloxand Justin Bieber’s virtual reality experience on Wave. Blackpink received an MTV award for this category. Most of these partnerships are headline-grabbing examples of how these artists, by harnessing the gaming audience’s interest in consuming music on such platforms, are making highly profitable transformations in the future of the music business.

But what can the metaverse hold for independent artists who may not necessarily have the fame, resources, and partnerships to offer such virtual experiences?

The Metaverse, a virtual world with various immersive digital technologies interconnecting with the real world, is a whole new ecosystem with as many monetization aspects as real life. This includes apparel, events, parties, etc., as well as new revenue streams that can propel the music industry to new heights. So far, many independent artists have been able to build additional revenue streams in Web3 by selling albums, merchandise, and exclusive content such as NFTs. Some even Selling broadcasting rights Some of their songs and others Monetization of listening parties About new music releases. However, a takeover by artists outside the grand label system is still a long way off.

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Currently, the use of platforms such as Fortnite, Roblox And the Maine Craft Not an easy task for budding artists. Apart from Discuss the challenges broadly In the technology stack, which is the combination of technologies and interoperability required, there is the problem of cost, as it includes software developers, 3D modelers, tool builders, and other resources that are not usually available to creators with tight budgets. Companies working to make world building and digital assets simple and affordable can make a difference for those freelance artists looking to find their way into metaverses.

However, asset management and content creation solutions designed specifically for music artists are still missing. Some companies like lonliness And the Unreal Engine Providing support for game developers, others like Blender develop open source asset creation tools. Pixelynx is another organization that works to make entry into the virtual world easier for artists specifically. Founded by musicians deadmau5 and Richie Hawtin, as well as game industry leaders Ben Turner, Dean Wilson and Inder Phull, will be the company’s first release Elixir, a music gaming platform developed in partnership with Niantic, that will provide an experience similar to Niantic’s hit Pok√©mon Go! mobile game. But the official platform that allows all artists to create playable metaverse experiences for the masses does not yet exist.

Although the metaverse is still in development, its growing popularity in the music industry is undeniable. While it won’t completely replace in-person partying, it could certainly affect the way fans consume music. Artists can interact with fans, sell their music, and create digital products. Building a digital ecosystem in which tools can be accessed for more than just great artists with big budgets would be a team project, and inclusion is just one of many aspects that need attention. I look forward to seeing how the next generation of artists, fans, and tech companies take this to the next level.


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