LONDON, September 22, 2022 (GLOBE NEWSWIRE) – Disguise today announces the launch of Metaverse Labs – a global network of creative and technology labs filled with experts that will empower brands, creators and technologists who want to deliver Metaverse experiences. As part of disguise’s Metaverse Solutions division, each lab will integrate research and development, creative services and consulting to help their clients achieve the art of the impossible.
Led by Chief Collaboration Officer Abby Bowman, Metaverse Labs’ disguise is bridging the talent gap to keep the disguise and its community at the forefront of change, all while enabling development and exploration in the metaverse.
Its established partnerships with virtual production experts, metaverse Zerospace, Nowhere, Improbable, Film Soho, Super Bonfire, XR Studios, All of it Now, Zoan, Boum and Shape will lead to new proof of concepts and new workflows. Through this, the Metaverse Labs camouflage aims to democratize and share ideas, develop skills and talents for tomorrow as well as advise, consult and create future-facing experiences so creators have everything they need to bring their next big idea to life.
Essentially, Metaverse Labs disguise will be a one-stop solution for anyone seeking to experiment and innovate within the $8 trillion metaverse market opportunity.
“Breakthroughs in research and development and technology are rapidly changing the industry around us, all while impacting how we consume content and interact with others. Just three years ago, remote work wasn’t the norm, and it’s amazing that we’ve arrived in such a short time – Once we are empowered with the right technology,” says CEO Fernando Coffer. “With the metaverse constantly evolving, and innovators making giant leaps every day, it will soon become a part of our reality. Together with our network of expert partners, Metaverse Labs is exploring new worlds of entertainment and is here to help creators deliver the impossible in an ever-changing technology landscape.”
The metaverse is now the new frontier of human experience and disguise, as a founding member of the Metaverse Standards Forum (MSF), here to help create it. Drawing on the ability of disguise’s RenderStream infrastructure to connect real and virtual worlds and powering over 600 virtual reality productions spanning over 35 countries, Disguise prides itself as a trusted partner to deliver any type of blended experience.
In the past two years, the Extended Reality (xR) disguise workflow has supported live entertainment by music artists such as Katy Perry and Billie Eilish, production of episodic movies and TV shows for Netflix and Amazon Prime, corporate presentations for Siemens and Verizon and streaming programs from Eurosport, MTV and ITV.
“Our goal is to explore the intersection of the living and virtual world and take human experiences to the next level. We do this by giving the world’s most creative people entirely new ways to express themselves. Now they can unlock new creative opportunities and possibilities with confidence,” says Head of Disguise Collaboration, Abe Bowman. .
First founded in Auckland by New Zealand President Sam Folkard, Metaverse Labs is expanding globally, first, with a UK division formed and headed by Stewart McKenna and a growing division in Los Angeles. Next, Global Head of Laboratories Lara Bowen will bring together local partners in New York, Seoul and Montreal and will continue to cement Metaverse Labs’ compelling global presence in the emerging metaverse space. Disguise is happy to be powered by ROE Visual, which provides LED indicator for all lab sites.
“With so many of us wanting to live our experiences in a virtual world, there will be a seismic shift in how we communicate, interact, and deliver these experiences together,” Bowen says. “For the disguise community, this shift in workflow means big opportunities and a steep learning curve. That’s why we’re starting to hide the Metaverse Labs. By offering tools and training to create innovative metaverse experiences, we aim to give creators around the world more time to experiment with big ideas. – without worrying about the technical aspects of preparing them.”
Head of Disguise Labs New Zealand, Sam Folkard, envisions Labs’ camouflage as the product of a collaboration that will create the next generation of experiences in the metaverse:
“Camouflage Metaverse Labs is here to provide brands, creative agencies and studios with everything they need to deliver their vision. Whether it’s creating hybrid or never-before-seen virtual experiences for artists and audiences, integrating with the product or launching an NFT, or even building New Technology Innovation Bridge – We’re here to help.”
Brands, creators and technologists can now start leveraging Labs’ diverse services across their entire production pipeline, including concept development, content creation (pictorial scaling, motion capture, and volumetric capture) as well as production planning and delivery support. Labs will also offer regular training days so that anyone can learn about new metaverse workflows and technologies.
For the full list of services, visit www.disguise.one/en/discover-the-metaverse/metaverse-labs
Meet the team behind Labs in this short video.
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Disguise makes the hardware, software, and ecosystems needed to deliver stunning visual experiences. The award-winning Extended Reality (xR) solution supports more than 600 immersive real-time productions in more than 50 countries.
For more information, please visit www.disguise.one
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