Meta chief says Metaverse will be a 'game changer for women'

Meta chief says Metaverse will be a ‘game changer for women’

Meta announced Tuesday that its metaverse avatars have legs, but it remains uncertain whether that will also be true of the company’s $70 billion bet on a virtual world. Meta’s decision to participate in the Metaverse sent its stock price down and drew ridicule from many quarters — but that didn’t dampen chief business officer Marne Levine, who expects the technology to particularly benefit one segment of the population.

“It’s going to be a game changer, especially for women,” Levine said on the site. luckThe Most Powerful Women Conference in an interview with luck Editor in Chief Alison Schontel. “As it raises the bar for technology, it also rewards the playing field.”

Levine’s remark about gender parity concluded an important day for the company. At its flagship Meta Connect event on Tuesday, the company described its plans to bring the metaverse into the mainstream. Currently, these plans include a $1,499.99 Meta Quest Pro VR headset (available to buy October 25) and a partnership with Microsoft that allows users to attend Teams meetings as an avatar to wear a cowboy hat. The big event revealed: Mark Zuckerberg’s fall jacket avatar showed off his new knees (“Seriously, his legs are tough!” he exclaimed).

Speaking with Shontell, Levine explained that the meta metaverse would inadvertently benefit women; Studies show that women prefer remote jobs, and that metaverse technology will make telecommuting less remote. She said simulated technology such as eye contact, sidebar conversations, and whiteboarding during avatar-led meetings will make remote workers feel like they’re in “real meetings.”

Since hyper-reality and virtual reality are relatively new technologies, there are no large-scale studies showing whether these emerging technologies will be positive or harmful to women. However, the anecdotal evidence isn’t all positive – when the Meta first opened the metaverse, one user reported it Groped by a stranger. Now Meta has ‘Community Guides’ meandering around the metaverse to answer questions and enforce behavioral rules That prohibits things like sexual assault.

Many speculate that Meta is pushing Meta as a result of Apple’s privacy changes that have increased customer acquisition costs through Instagram and Facebook ads. Levine acknowledged this: “Apple has made a bunch of changes to its platform, changing the way companies large and small can find new customers.” She said her main goal is to help these companies achieve profitability, although this goal is not tied to marketing in the metaverse.

Levine worked in government and technology before moving to Meta in 2010. After graduating from Harvard Business School in 2005, Levine worked for the U.S. Treasury followed by years as chief of staff at Harvard President Larry Summers and at the National Economic Council before starting as Vice President First Facebook for Global Public Policy in 2010. She moved to the company to work as COO at Instagram. In June 2021, she took up her current position as Chief Business Officer at Meta, where she oversaw all income-generating initiatives (read: everything).

Levine has also responded to sinking Meta shares, corporate sentiment about a hiring freeze and media skepticism about its $70 billion investment in virtual reality. “The people at META really have this mentality, which is that things are going to change and evolve,” Levine said. “If you’re not comfortable with that, it probably isn’t the place for you.”

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