metaverse virtual reality

Metaverse could be a corporate profit maker by 2027

Within five years, 40% of large organizations worldwide will use a combination of web 3And cloud augmented reality and digital twins in Metaverse projects aim to increase revenue, research and consulting Gartner I predicted Monday at an IT seminar in Orlando, Florida.

Gartner’s metaverse forecast was part of a list of the top 10 strategic technology trends released at the event.

The company sees the metaverse as “a collective, shared three-dimensional virtual space, created through the convergence of truly enhanced physical and digital reality.” She added that it is continuous and provides enhanced immersive experiences.

Gartner continued that the entire metaverse would be device independent and not be owned by a single resource, would have a virtual economy enabled by cryptocurrencies and Irreplaceable icons (NFT).

Gartner’s prediction surprised some analysts. Fina, president and principal analyst at SmartTech Research in San Jose, California: “It’s a little aggressive.”

“The primary headwind in the metaverse in business is the arrival of native metaverse applications that will have broad appeal with enterprise accounts,” he told TechNewsWorld.

“Some of that already exists—and will continue to appear—in operating areas such as inventory management, logistics and other vertical areas, but until the productivity-increasing metaverse application or applications arrive, I think 40% is an extension,” Vina added.

Metaverse or Metaverses?

Ross Rubin, Principal Analyst at reticle searcha consumer technology consulting firm in New York City, also sees some challenges that could derail the metaverse in the enterprise.

“At the most basic level, we need improvements in device size, energy efficiency, and broader applications beyond those in manufacturing, engineering, and other industrial applications we see today,” he told TechNewsWorld.

“Other than these AR-related improvements, there are open questions about whether the metaverse will evolve as a single, widely accessible platform, such as the web, or whether companies will build their own applications largely, as they do with cloud technology today,”

Robin added, “However, we’re starting to see some encouraging standard setting here, like Metaverse Standards Forum. “

Meta, the owner of Facebook, could also contribute to metaverse traction issues, said Rob Enderle, president and principal analyst at Enderle Groupa consulting services firm in Bend, Ore.

“Facebook’s efforts are so bad that they are putting a cloud over the entire sector, and ironically they are the biggest investor in it,” he told TechNewsWorld.

He added, “Facebook is actually putting a big tag on the clip which means it’s fake,” though Nvidia’s efforts are doing better And it’s well implemented by companies like BMW, which showcases the potential that Facebook seems to be destroying at the moment.”

Patience is required

Impatience can also play a role in the survival of a company, noted Quynh Mai, CEO of Culturea digital marketing agency in New York City.

“With brands entering the metaverse, they are often discouraged when they arrive, not realizing that it is still a nascent but evolving platform,” she told TechNewsWorld. “They don’t see a huge number of users in metaverses like decentralization or sandThen back off.”

“Perseverance is important because the technology that drives Web3 is evolving rapidly with developer activity increasing exponentially, so it is important for brands to experiment now so that they can scale their Web3 projects as they evolve,” she said.

“With a looming recession in the United States and economic warnings from the International Monetary Fund, many brands are backing away from Web3 and focusing on short-term problems,” she continued. “However, just as during Web 1.0 and Web 2.0, brands that do not innovate will be left behind.”

“Web3 adoption will be supported by Generation Z, which represents 25% of the world’s population, so brands that don’t continue the course will not thrive or connect with this group in 2027,” May added.


Gartner also predicted that by 2027, 50% of the world’s population will be daily active users of many “super apps”.

Superapps combines the features of an app, platform, and ecosystem into one program. In addition to having its own set of functions, it provides a platform for add-ons by third parties.

“Although most examples of super applications are mobile applications, the concept can also be applied to desktop client applications, such as Microsoft Teams The superapp can integrate and replace multiple apps for customer or employee use, and Slack, Frances Kramozis, Gartner vice president and analyst, explained in a statement.

Teams virtual meeting space (Image credit: Microsoft)

Enderle pointed out that multifunctional applications have always been attractive to users.

“A single app that does a lot of things has always been attractive over a lot of singles-focused apps because people don’t want the complexity and learning curves associated with an overwhelming number of apps,” he said. “The relative simplicity, perceived cost, and superior utility of applications make it attractive.”

Robin explained that Superapps has been in the news recently since Elon Musk said he wanted to buy Twitter as an accelerator to build one.

“The model for this is WeChat, in China, which is used for various tasks such as reading news, making payments, and recalling cars,” he said. “WeChat was able to grow its functionality in part because there were no dominant OS vendors and little competition from outside China to keep it in check.”

“There are greater barriers to replicating its success outside China,” he added. “However, Apple, for example, already supports playing games and sending money through the Messages app, and Telegram supports additional bot apps that can provide a lot of functionality beyond messaging.”

sustainable technology

Gartner noted that one of the strategic trends that transcends all others is sustainability. She cited one of her recent surveys where CEOs reported that environmental and social changes are now a top priority for investors, after profit and revenue.

This means, he continued, that CEOs should invest more in innovative solutions designed to handle [environmental, social, and governance] Demands to achieve sustainability goals.

“[I]In 2023, introducing technology will not be enough,” Gartner Vice President and Analyst David Grumbridge said in a statement.

Affected by these topics Environmental, Social and Governance Outlook and regulations, which translate into a shared responsibility to implement sustainable technologies,” he said in a statement.

“Every technology investment must be offset by its impact on the environment, taking into account future generations,” he added. “Requires ‘sustainability by default’ as a sustainable technology objective.”

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