Metaverse is the future of business.  Here's how to prepare.

Metaverse is the future of business. Here’s how to prepare.

Opinions expressed by entrepreneur Shareholders are their own.

Twelve years ago, companies didn’t hire talent on social media — they didn’t think they needed it. but now? Businesses need social media managers and complete social media teams. The same is true for playing in the metaverse.

It is my belief that within the next three to five years, at least 30% of business will come from a combination of metaverse experiences and applications of Web3 technologies (such as artificial intelligence, virtual reality, non-fungible tokens, or NFTs). It is essential for creative agencies (such as advertising agencies, marketing agencies, etc.) to prepare how they will play a role in the metaverse now so that their clients can find them.

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The Big Three

The first step in preparing for the metaverse is for creative agencies to decide which of the three roles they will play – either seasoned expert, contributor or energizer. Making that decision now will help companies prepare for when their customers reach the metaverse, and it’s only a matter of time before they do.

  • Expert experimenters. these Are companies that already have an understanding of metaverses. To see if they are in this group, business leaders can ask themselves whether their business strives to be a deep, subject matter expert in all things digital, or whether it is an early adopter at the forefront of new technologies. In this case, they need to understand Technologies included in the metaverse And how Web3 is accelerating developments and revolutions.
  • contributors These are the companies that are still in their infancy in terms of embracing this new wave of technology and deep subject matter expertise is not required. Creative agencies in this group can introduce client partner brands to the metaverse and bring their physical and digital presence closer together in a way that is profitable and meets client needs.
  • steroids. This last group is made up of companies focused on looking for ways to deliver holistic experiences to companies and audiences within the metaverse. The works in this group are a hybrid between expert experimenters and contributors.

However, whether you know a little or a lot about Web3, you can’t quite afford to be neglected; Defining your role is an essential first step in preparing for the metaverse integration. People are investing in the metaverse heavily. It is expected to reach $5 trillion by 2030This number is steadily increasing every month.

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Next steps

After the leadership in creative agencies has decided what role they want to play, they need to develop a strategy and strengthen their online presence. To do this, they will want to hire people whose job it is to prepare the company to implement itself in the metaverse, in whatever role the company chooses to play. Doing so will help them bolster their brand identity – and, by extension, brand loyalty – before the metaverse arrives fully (and will come sooner than we think).

In addition, leaders and innovators must focus on the user experience. What kind of experience do they want their clients to gain with their metaverse business? This is critical to establishing brands in the metaverse because if they can think a step or two ahead of what their customers want when they appear in the metaverse, then brands will be waiting and ready to give customers what they are looking for.

Finally, it is critical that creative agency leaders remain adaptable as they learn more about the metaverse while it is still unfolding. Staying adaptable and staying ready for change will help agencies stay ahead of the curve and ready to meet clients when they find them in the metaverse.

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The importance of Web3

Even if your agency doesn’t embrace the extended reality, projects, experiences, and other indirect communities yet, many of your client partner clients do. It can be said that meeting customers wherever they are is the single most important component in building brands and companies that grow and transform.

The metaverse isn’t just a possibility – it’s inevitable. During the development of the Internet, waves of progress have appeared due to technological progress. The Internet has shifted from just a new technology to sharing the world of information through web browsers to the development of social media. Underneath it all have been programming language advancements, faster internet speeds, and of course the smartphone.

Now, we’re on a new wave: the wave of augmented reality (AR), virtual reality, and mixed reality experiences with technologies to make it work safer and more deeply. If you haven’t yet begun to explore immersive platforms and how you can engage with metaverse-related conversations and tactics with your partner clients, it’s time.

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natural progress

If trends in technology really do repeat history, it won’t be long before lounging in the metaverse becomes more common. We have to watch where people go. An immersive virtual world in which customers socialize, shop, relax, work and play is no longer out of reach.

Since there was a time when people thought the idea of ​​online dating, smartphones, social media, and real human connection online was very scary and futuristic, it stands to reason that agencies might face the same concerns about the metaverse. popular movie to her It may have sounded sad and miserable, but there were some interesting predictive themes teased in this movie. Concepts such as love, connection, relationships, identity and community will evolve as they always have with time.

However, knowing what we know now, we understand that adopting new technologies is much better than avoiding them. And for creative agencies, it is more profitable. The metaverse has become so much more than a buzzword, the fact is that advertisers and marketers will be operating in a virtual world at an exponential rate as seamlessly as they advertise on social media — and pretty soon. Mixing our real and virtual lives has already begun, and the sooner you develop a point of view and experience, the better.

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