Meta, formerly Facebook, is still struggling with the Horizon Worlds metaverse to find its intended audience. The company, which introduced a video featuring whole new avatars, including feet this week, has been criticized for the prepared nature of the presentation. In the same way, the company lowered the target of monthly active users from 500,000 to 280,000 by the end of this year.
Real feet do not appear, dead states
Meta, the social media giant, struggles with problems left and right when it comes to its metaverse Horizon Worlds app. As part of the Connect keyword presented last week, the company gave a demo that supposedly showed an early look at the new graphic display of avatars the platform will be showing next year. One of the big improvements in this regard has been the presence of legs that connect them to the ground which makes the metaverse more immersive.
After the show, which left some bewilderment for the company clearer This animated clip was created with assistive technology, including motion capture, to show what’s coming to the app in the future. This statement infuriated some fans who criticized the bulk of the money the company is spending on this without solving the leg problem.
Attract and retain the user
Legs aren’t the Meta’s biggest problem with Horizon worlds. According to a recent article from The Verge, the platform too Struggle to acquire new users and lowered its goal of reaching 500,000 monthly active users to 280,000. While the company said in February that the app has more than 10,000 worlds as part of its structure, only 9% of those worlds are visited by more than 50 users.
In the same way, most users do not return after one month of visiting the platform, which is a metric that shows users are bored with what Horizon Worlds has to offer. But not only regular users are leaving the platforms; Meta staff are also on this boat.
Two Meta VP memos issued by Metaverse Vishal Shah in September urging employees to be active and “fall in love” with the platform, and hinting at creating time quotas that employees must spend at Horizon Worlds for employees, show Meta issues.
Company spokespersons have stated that the Meta metaverse’s plans are a “multi-year effort,” and that it is constantly making improvements to the platform.
What do you think of the problems Meta is battling in its metaverse push? Tell us in the comment section below.
photo credits: Shutterstock, Pixabay, Wiki Commons, Blue Planet Studio, Shutterstock.com
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