My Little Pony tags Metaverse

My Little Pony tags Metaverse

Roblox players discover Maretime Bay with customizable pony avatars

New YorkAnd the September 29, 2022 /PRNewswire/ — My Little Pony jogs down to Roblox with a new game,”Visit Maretime Bay“In celebration of new episodes of My Little Pony: Make your markNow on Netflix. The experience recreates the iconic setting of the Maretime Bay chain, a seaside town destination where everyone is welcome, and self-expression is free. In a whole new twist, upon entering the game, players’ Roblox avatars will undergo a magical transformation into a customizable pony avatar – a unique feature of the “Visit Maretime Bay” experience that allows fans to go beyond the screen and completely immerse themselves in this world of friendship, fun and adventure.

“When we started imagining how My Little Pony would appear in the metaverse, it was really important for us to stay true to our core values ​​of friendship, self-expression, and celebrating each other’s uniqueness,” he said. Jessica Murphy, Senior Vice President of Entertainment Brand Marketing, Entertainment One. “We’re pushing what’s possible in Roblox with a new experience that allows kids and their parents to transform their archetypal avatar into a pony, allowing them to become a part of the story as they interact with our characters. We are focused on ensuring our fans can enjoy Maretime Bay in a free and safe environment” .

Hasbro sought to create an experience on the platform with children’s safety in mind, which includes eliminating both the chat feature as well as any monetization through Robux (Roblox’s token). However, a powerful crystal-based economy of the world can be used to redeem more customizations to personify the pony to the user, providing seemingly endless opportunities for self-expression in “Visit Maretime Bay.”

Once they create their custom pony, players will be free to explore the many activities the experience has to offer, from collecting crystals to taking selfies with Mane 5 ponies. By playing a series of mini-games and exploring Maretime Bay, players can earn badges inspired by beautiful pony markings, Which is based on the unique personality traits of the beloved characters in the show. Additionally, players can “earn their wings” and other limited-edition accessories to their Roblox avatar inventory such as the shoulder pet “Sparky the Dragon”, allowing them to continue expressing themselves outside of the “Visit Maretime Bay” game.

The Roblox activation is part of the integrated My Little Pony “Visit Maretime Bay” campaign, developed in partnership with Media.Monks, which positions the parade site as the hottest vacation spot families can visit without leaving home. The campaign also includes a Partnership with Tripadvisor, the first time the travel company has partnered with a children’s entertainment brand. While browsing the Tripadvisor platform, Maretime Bay is listed as a de facto family vacation destination with attractions that one can experience by watching the series on Netflix. In addition, parents can search for creative “Visit Maretime Bay” ads for My Little Pony: Make your mark The series is in their social feeds via TripAdvisor and My Little Pony.

In conjunction with the “Visit Maretime Bay” campaign, Hasbro is working to advance the My Little Pony brand’s promise of friendship and self-expression by supporting organizations that boost little girls’ confidence. Partnership with Girl Scouts of the United States of AmericaNow in her second year, she’ll see a fun patch that Daisy and Brownie can earn across the country when they complete Girl Scouts and My Little Pony Challenges. My Little Pony will also celebrate girls everywhere by sponsoring the upcoming Rebel Girls Fest: Be the Change at bookstore events across the US and Canada in October.

After an astonishing brand transformation that has extended to multiplatform animated content, including nearly 500 minutes of original animation that will drop in 2022 alone, new musicfor the first time The official My Little Pony podcastToys, clothing, accessories, multi-category products and more, My Little Pony takes advantage of new technology, adapting to its audience wherever they are, and encouraging self-expression among a new generation of fans.

About my little pony
Since launching MY LITTLE PONY in 1983, it has leaped from an iconic game to a global entertainment world with many sectors including games, games, licensed consumer products, publishing, music, a thriving YouTube channel, digital games, live experiences and much more. in September 2021MY LITTLE PONY: A New Generation launched on Netflix and introduced the next generation of ponies to a new generation of kids. The feature film became the number one children’s property upon its release and received the Common Sense Media Seal for Families. This success continued into 2022 with the launch of two new series: MY LITTLE PONY: TELL YOUR TALE, a 2D comedy animated series on YouTube, and MY LITTLE PONY: MAKE YOUR MARK, a stunning 3D animated series on Netflix. He first appeared in the “Top 10 Kids List”. These new projects heralded a new era for the brand, with a renewed focus on inspiring viewers to explore, express and celebrate what makes them unique. Kids can see themselves reflected in this new generation of ponies, whose diverse interests and stories match theirs. With a range of new and expanded touch points that include new music, podcasts, fashion and interactive experiences among other categories, kids can interact with their beloved pony characters. For more information on MY LITTLE PONY, please visit: https://mylittlepony.hasbro.com

ABOUT HASBRO
Hasbro (Nasdaq: she has) is a global gaming and entertainment company committed to creating the world’s best gaming and entertainment experiences. From toys, games and consumer products to television, movies, digital games, live action, music and virtual reality experiences, Hasbro connects with global audiences by delivering great innovation, stories and brands across established and innovative platforms. Popular Hasbro NERF and MAGIC brands include: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, peppa pig and PJ MASKS, as well as leading partner brands. Through global entertainment studio, eOne, Hasbro builds its brands globally with great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro has been ranked among the Top 100 Citizens Companies of 2020 by 3BL Media, selected as one of the Most Ethical Companies in the World by the Ethisphere Institute for the past nine years, and one of the most JUST US companies by Forbes and JUST Capital for the past four years. We routinely share important business and brand updates on our Investor Relations website, newsroom and social channels (@Hasbro on Twitter and Instagram, and HasbroOfficial on Facebook.)

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SOURCE Hasbro’s MY LITTLE PONY

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