It’s hard to imagine a world not constrained by your mobile phone. Unless you work for Nokia.
The telecommunications giant sees the metaverse becoming an all-consuming technology at the end of this decade, replacing smartphones as the primary form of communication.
“We believe this device will be overtaken by the metaverse experience in the second half of the decade,” said Nishant Batra, chief strategy and technology officer, as he grabbed his phone during a recent visit to North Texas.
To a large extent, it will be up to the 1,700 employees of the Finland-based company working in the development of Cypress Waters to turn this ambitious goal into a reality.
Nokia has its roots in the Dallas area of the 1950s. The company now leases 250,000 square feet of space in the company’s sprawling development not far from DFW International Airport.
Best known for developing the first fully automatic cellular phone system, Nokia has since grown into a full-fledged technology company, developing facial recognition used at some airports or helping electrical utilities maintain network security. Seven of the major electrical grids in the United States are powered by the company’s grids.
Nokia had sales of more than $21 billion last year, and operates in more than 130 countries with a workforce approaching 88,000. To pull off big plans, Nokia expects to hire new employees in North Texas in the coming years as the gains embrace.
What is metaverse?
In simpler terms, it is the next generation of technology that will shape our daily lives.
The metaverse can be thought of as a collection of new technologies bundled into one bucket, said Sukumaran Nair, distinguished professor at Southern Methodist University and director of the college’s AT&T Center for Virtualization in Dallas.
Referring to augmented reality and virtual reality technology, Nair said, the mental images typical of metaverses — mobile devices, headphones, glasses.
Expanding the use of technology can mean a lot of different things for a variety of industries. It can include everything from expanding how the Internet is used to developing new ways of learning skills.
The concept of the metaverse may seem fairly recent, having gained traction in recent years when the social media platform Facebook renamed it Meta. Founder Mark Zuckerberg wanted the influential company to focus on the next digital frontier, the metaverse.
Nair said the metaverse is not new. In the 1992 novel Snow Crash, writer Neal Stephenson coined the term “metaverse,” where humans interact with each other and software in a three-dimensional space that uses a metaphor from the real world.
The phrase often used in the metaverse is “digital twins”. Think of them as virtual representations of an object or system that spans its lifecycle, is updated with real-time data and uses simulation, machine learning and reasoning to aid decision-making, according to research firm IBM.
What does 2030 look like?
When Nokia thinks of the future to 2030, the landscape is much different than it is today.
The company sees three major influences in how this world is shaped: the social economy, geopolitics, technology, and what users need at any given time. It frames Nokia’s vision of empowering concepts – human augmentation and physical digital inclusion.
The term “human augmentation” refers to technology that enables people to interact with the digital world, or devices such as virtual reality headsets and augmented reality glasses. But Batra said the interface will be more personalized and unique in the future.
Physical digital fusion deals with real-world objects, systems, and processes that are represented in the digital world.
In consumer metaverse, revenue from virtual spaces where people interact will depend on consumer appeal. The monetization will be piecemeal, with growth through 2026, according to Nokia estimates. Batra said that success will come if there is a purchase of multiple uses, such as games, social interactions and virtual travel.
“The widespread adoption of the technology by businesses and consumers will be critical for it to really take off, and this will also depend on the availability of convenient, affordable and wirelessly connected virtual and augmented reality devices,” Batra said.
The enterprise metaverse, which includes both offices and schools, is filled with things like simulations and endless workspaces and will evolve based on how much value companies get from them. One way to think about the potential is what Batra calls a “digital drafting table for architecture and engineering firms.”
Nokia sees metaverse-inspired innovations in hardware and solutions as a growth opportunity for the business.
In the industrial metaverse, digital and simulated twins can be used in factory production lines or mining operations. The functions of industrial machinery can be taught by working with a virtual reality headset.
Batra points to how airlines build engines and fuselages in the digital world to simulate exactly how an airplane will fly, and factories, including Nokia’s, are as much in the digital world as they are in the physical world.
Next-generation technology is used daily in Nokia Cypress Waters offices. Virtual reality headsets are available that users can try on to explore or work in the metaverse. There is a green screen room where users can be placed inside locations such as a coal mine, where technology can detect if someone is wearing safety clothing.
One example of how the metaverse can be leveraged for business is infrastructure, Batra said, helping engineers better understand traffic patterns, wear and tear over time and how to make roads safer. .
By 2030, Nokia envisions a 6G world that heralds advanced technology such as computer vision, biosensors, digital twins, augmented reality and virtual reality. This development will also create more potential entry points for attackers.
Batra said Nokia is preparing for that as well. Nokia launched a cybersecurity lab in Koppel in May in what was hailed as the first comprehensive lab in the US that takes 5G protection to the next level.
Nokia isn’t just promoting metaverses.
Dallas-based Match Group acquired South Korean social networking startup Hyperconnect for $1.7 billion in April that allows users to create relationships in a virtual environment.
Retail giant Walmart has moved into the metaverse with gaming experiences on Roblox dubbed “Walmart Land” and “Walmart’s Universe of Play.” Walmart Land features elements of fashion, beauty, and entertainment, while Walmart’s Universe of Play showcases games.
Consumers are also interested in the possibilities. The trade publication MarTech Today reports that what consumers want most in the metaverse experience include:
—68% want to try music
– 58% travel and tourism
—53% Shopping and virtual stories
—53% live events
While getting into Nokia’s futuristic world will take time and education, Batra said generations of digital natives are ready for the technology.
“Each generation’s adoption is faster than the previous one, not just a little bit,” Batra said. “It’s vastly different.”
#Nokias #vision #future #world #metaverse #replaces #smartphones #technology