Philips Norelco creates an interactive metaverse experience on Roblox

Philips Norelco creates an interactive metaverse experience on Roblox

Shavetopia will allow Roblox users to purchase facial hairstyles for their avatars online this fall

Stamford, Connecticut.And the October 26 2022 /PRNewswire/- Philips Norilco recently launched”Shavitopia– Interactive center working Roblox It gives users the ability to choose from a variety of avatar facial hairstyles. This project helps Roblox, a global platform that connects more than 50 million people daily through shared immersive experiences, to expand the men’s grooming brand and the important social causes it supports into the metaverse.

Philips Norilco

During November 30The tenthAlmost everyone – regardless of gender identity or ability to grow a mustache – is encouraged to participate in Movember by purchasing one of Movember’s facial hairstyles on the Avatar Marketplace for their Roblox avatar. Users can view and try on Shavetopia’s facial hairstyles before purchasing their avatars.

Shavetopia provides a 3D online space for Roblox visitors to try on virtual hairstyles, play mini-games, and spend time with friends and family while trying out new looks to embrace a new sense of virtual identity. Each game will feature unique Philips Norelco features, which provide the opportunity for Roblox community members to wear selected facial hairstyles and get unique rewards. Shavetopia has portals to three fan-favorite experiences on Roblox: Retailer 2And the Emergency Response: Liberty CountyAnd the Tower Defense Simulator.

“With the goal of improving people’s lives at the forefront of everything we do, Philips is taking our philanthropic efforts into exciting new territory by applying this purpose of self-expression and confidence in both the real world and the virtual world,” said Rafael Vestel da. Silva, Philips Grooming and Beauty Product Marketing Director. “We are excited to extend our partnership with Movember to Roblox, with shared goals of empowerment and working together for the social good.”

Individual expression and appearance are critical parts of how we express ourselves, and Philips Norelco wants to enable people to express their true selves, both in the physical and digital worlds. With this purpose in mind, it is an extension of the partnership with Movember, which began in 2021 to support important health issues for men.

Movember aims to support men’s mental and physical health through research, community outreach and initiatives such as encouraging men to grow their own Mo each November to raise awareness. Any proceeds from the purchase of Shavetopia’s facial hairstyles will go directly to further Movember’s work in mental health support and suicide prevention, as well as prostate and testicular cancer awareness. In addition to partnering with Movember, Philips Norelco also partners with Dr. Jake TaylorFellow of Urological Oncology, University of Southwest Texas Medical Center, to serve as an expert voice in the field of men’s health.

Dr. said Jake Taylor. “Even just starting your day with a regime that boosts your confidence, like shaving, can make a huge difference to your mental health. That’s why I’m thrilled to partner with a foundation like Philips Norelco, who is actively committed to supporting both men’s physical and mental health.”

He said, “We are delighted to be collaborating with Philips Norelco for the second year in a row. We believe Shavetopia will help raise awareness of men’s health issues among new audiences”, Mark Hedstrom, Movember United States Country Director. “These virtual facial hairstyles enable more people, regardless of gender or ability to grow facial hair, to show their support for Movember in ways we never thought possible.”

To participate, create an account at Roblox and check out Shavitopia To support Movember’s efforts to improve men’s health this fall. You can also update your facial hairstyle with Philips OneBlade NorilcoThe all-in-one tool that can trim, shave and shave hair of any length, available for purchase at Philips.com and major retailers.

In addition to creating Shavetopia, Philips Norelco is proud to donate $400,000 For Movember Foundation, a 501(c)(3) nonprofit organization committed to changing the face of men’s health. Additionally, for every Philips Norelco & OneBlade handle sold in CVS and Walmart stores in the United States between October 1, 2022 and December 31, 2022, Philips will donate $0.50, up to $100,000, with a maximum total donation of $500,000.

About Royal Philips

Royal Philips (New York Stock Exchange: PHG(AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being, enabling better outcomes across the health continuum – from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and consumer clinical insights to deliver integrated solutions. Its head office is located in Holland, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips has 2021 sales of €17.2 billion and employs approximately 78,000 people with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

About Movember

Movember is the leading charitable organization changing the face of men’s health on a global scale, focusing on mental health, suicide prevention, prostate cancer and testicular cancer. The charity raises funds to provide innovative and innovative research programs that enable men to live happier, healthier, and longer lives. Committed to disrupting the status quo, millions have joined the movement, helping to fund more than 1,250 projects around the world. In addition to addressing the major health issues men face, Movember encourages men to stay healthy in all areas of their lives, with an emphasis on men staying socially connected and increasing their openness to discussing their health and important moments in their lives. The charity’s vision is to have a lasting impact on men’s health. To donate or learn more, please visit movember.com.

Shavitopia 2

Shavitopia 2

Shavitopia 1

Shavitopia 1

Philips OneBlade Norilco

Philips OneBlade Norilco

Movember

Movember

Schwetopia 3

Schwetopia 3

Cision

Cision

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Source: Philips Norilco

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