PR Academy MENA held the first class in the region entitled "Communication in the Metaverse"

PR Academy MENA held the first class in the region entitled “Communication in the Metaverse”

  • Two training sessions on November 21 and 22 were moderated by international PR expert Stuart Bruce.
  • Enhance the knowledge of junior and senior professionals about the technological revolution, emerging technologies and other contemporary topics.

DubaiThe United Arab EmiratesAnd the November 24, 2022 /PRNewswire/ — In association with Dubai Media Incorporated, one of the largest media organizations in the UAE The Middle East and the The United Arab EmiratesPR Academy MENA is the first academic institute in The Middle East To present a master class training workshop, “Communications in Metaverse”, which took place on November 21-22.

Led by internationally recognized public relations future Stuart Bruce, this two-day course dived in-depth into how technology is disrupting government communications and examined how it unlocks the potential for greater success. He has also explored everything from artificial intelligence, data and analytics to augmented reality and metaverse.

Reem Maswada, Head of Communications and Co-Founder of the Middle East and North Africa Public Relations Academy, said: “We have continuously strived to provide our students and the region with the most advanced and contemporary knowledge to empower their skill sets and prepare them for the future. Stewart Bruce is an internationally recognized teacher helping drive the digital transformation of public relations, offering students the keys to navigating this rapidly changing digital landscape. PR Academy MENA is proud to have been the first in the region to offer a master class of this type and caliber. We look forward to continuing to provide our students with the insight to explore this new dimension of communication.”

DMI’s role and participation in the training workshop contributed greatly to spreading knowledge about the metaverse through a variety of social activities that shed light on the digital age that the UAE is witnessing at all levels. The embodiment of DMI’s vision under her leadership illustrates the importance of investing in future capabilities and talent to stay at the forefront of future developments in the media industry. Staff from both organizations will also actively participate in the workshop to highlight the importance of technology and metaverses at the government level and across all areas of communication.

Stewart Bruce He said, “I enjoy giving educational sessions at DubaiI always meet communication professionals who have a great passion for knowledge. It is encouraging to see the ideas we are discussing become a reality as professionals from across the Levant begin to implement them across the MENA region and the GCC.”

Abdul Wahid JumaCEO of Commercial Affairs and Partnerships – Dubai Media Incorporated said: “Dubai Media Incorporated has always been keen to highlight the profound successes and achievements of Dubai Media Incorporated The United Arab Emirates In many sectors, specifically its leading role as an important regional trade center. DMI also seeks to develop the skills of its employees to raise their capabilities. This initiative is an integral part of future plans to develop media in the UAE towards achieving more success in the future.”

The metaverse is transforming how we interact with technology via virtual or augmented reality. Stewart cuts through the hype to reveal to students how communication is changing and the techniques and professional practices they need to know to deliver successful government communications. Addressing the evolution of technology, emerging technologies, AI ethics, and blockchain, among many other progressive topics that have become the must-know for young and established professionals.

Stewart is a certified public relations practitioner with extensive experience in public relations, corporate communications, and public affairs. He has advised and trained PR professionals from more than 400 companies in more than 50 countries, and is a visiting lecturer at the Rotterdam School of Management, Leeds Beckett University, Hull Business School and the Academy of Public Relations.

The master class “Communicating in the Metaverse” is one of several lessons offered by the PR Academy in the Middle East and North Africa that students can enroll in at any time. For more information visit Explore your future potential.


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