PUMA is advancing its dreams by presenting its new range of NFT sneakers

PUMA is advancing its dreams by presenting its new range of NFT sneakers

PUMA is advancing its dreams by presenting its new range of NFT sneakers

Users can now view exclusive PUMA sneakers through a hyper-realistic digital lobby with 3 portals

By Shashank Bhardwaj


Photo: shutterstock

Sporting goods giant PUMA unveiled its first-ever experience in the metaverse, dubbed “Black Station,” during New York Fashion Week (NYFW) on September 7. According to the official press release, Black Station will become a “dynamic destination to visit”. Through this initiative, PUMA users will be able to connect in an interactive and immersive way to enjoy the brand’s NFTs. These will primarily include sporting goods. During New York Fashion Week, the experience is part of the sports brand’s “Futrograde” show.

PUMA has confirmed that it will be showing off its virtual sneakers during New York Fashion Week on September 13 at the metaverse black station. These will include “Nitro NFRNO” and “Nitro Fastroid”. The 3D spatial region of PUMA is known as the black terminal. It provided the opportunity for PUMA to showcase its most innovative designs. As a result, PUMA has revived its website to celebrate its commitment to innovation.

With the help of a hyper-realistic digital lounge with three distinct portals, users can experience exclusive sneakers like never before from the moment they enter the black station. They can also get a Nitropass to receive NFTs associated with physical products. These NFTs can be claimed once the Futrograde Show concludes in New York.

The first two of the three portals are now available. They have unveiled the Nitro NFRNO and Nitro Fastroid shoe. These are related to the newest NFT Nitropass mint product. Customers who purchase Nitropass will receive two NFTs. One of them is related to physical products. The other is related to a unique experience. The third portal provides access to the NYFW metaverse digital fashion show. Visitors can interact with the collection’s pieces and watch a digital adaptation of the show.

PUMA Chief Brand Officer Adam Petrick stated, “Twenty years ago, Black Station was the home of PUMA.” He said in a public statement:

“Because of the boundaries we push from a product design and a digital point of view, we found it fitting to bring back the Black Station as a new gateway to digital exploration across fashion, sports performance, our heritage classics and innovation.”

PUMA is not the first to venture into the Metaverse Zone. Adidas announced three major Metaverse partnerships in November 2021. The partnerships were with Punk Comic, G Money and Bored Ape Yacht Club (BAYC). In December 2021, Nike also announced its acquisition of RTFKT Studios. It is one of the most innovative fashion companies on Web3.

Global Creative Director and Head of Innovation at PUMA, Heiko Desens, stated that due to the benefits that the metaverse provides, PUMA’s team of designers can work without limitations to create original designs that are as impressive as the actual products. According to him,

“Our designer team took a lot of liberties when visualizing these shoe styles. We told them the sky was the limit. As a result, we were able to harness their creativity without the typical constraints and limitations of our shoe production process.”

Shashank is the founder of yMedia. He ventured into cryptocurrency in 2013 and is an ETH fanatic. Twitter: @bhardwajshash


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