Puma launches its first Metaverse experience with NFT shoes.  Can it compete against Nike?

Puma launches its first Metaverse experience with NFT shoes. Can it compete against Nike?

On September 7, Puma, one of the world’s leading sports brands, announced the launch of “Black Station”, its first interactive interactive experience, during New York Fashion Week.

by company press releaseBlack Station will become a “dynamic destination to visit”, where Puma users will be able to connect in an immersive and interactive way to enjoy the brand’s NFTs, primarily related to sporting goods.

Puma Celebrates Its Creative Journey

Adam Petrick, Chief Brand Officer at PUMA, said, “Twenty years ago, Black Station It was the home of PUMA.” Black Station allowed PUMA to showcase its most innovative designs, which is why it has revived the site to celebrate its commitment to innovation.

“Because of the boundaries we push from product design and from a digital standpoint, we found it fitting to bring back the Black Station as a new portal for digital exploration across fashion, sports performance, our heritage classics and innovation.”

From the moment users enter the website, they can choose a hyper-realistic digital lounge with three distinct portals for an exclusive sneaker experience like never before. They can also issue NitroPass passes to receive NFTs associated with physical products that can be claimed once the Futrograde Show in New York is over.

Heiko Desens, Global Creative Director and Head of Innovation at Puma, noted that thanks to the benefits provided by the metaverse, the team of Puma designers can work without limitations to create original designs that are just as impressive as the actual products.

“Our designer team took a lot of liberties when visualizing these shoe styles. We told them the sky is the limit. As a result, we were able to harness their creativity without the typical constraints and limitations of our shoe production process.”

Puma wants a piece of the succulent pie we call “metaverse.”

Despite the technological innovation offered by the metaverse, it is worth noting that on a monetary level, Nike, one of Puma’s main competitors, has earned approximately $184 million thanks to its NFTs. This is a clear call for a market that is just getting started.

Source: Dune Analytics

according to data Provided by Dune Analytics, Nike tops the table of companies that benefited the most from the sale of NFT, followed by Dolce & Gabbana, which sold about $23.67 million. Adidas, one of the first to bet on the metaverse, managed to barely sell $10 million due to issues during the launch of its collection (something for which the brand has publicly apologized).

The truth is that the metaverse is open to all companies that want to go beyond the real world. Even the major auto brands, such as Ford Motors, have announced patenting to enter the metaverse with their most successful car combinations.

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