Samsung Latam, the electronics giant’s regional division, has decided to offer its own space in Decentraland, an Ethereum-based metaverse platform. The space, which will be dubbed “House of Sam,” will allow users to virtually connect to different products of the brand, and play mini-games to win Samsung-branded prizes for their avatars.
Samsung Latam delves into the Metaverse
Samsung owns Latam, the electronics company’s Latin American regional division Established To dedicate an online space to increase the visibility of their brand in the digital world. The company will maintain a space called “House of Sam” in Decentraland, one of the largest Ethereum-based Metaverse platforms.
According to reports, the goal of the move is to bring the brand closer to a new generation of consumers using the metaverse as a tool. The space is already open to users, as it will be launched on September 1 with a virtual show from the Brazilian trio, Millim.
On the launch and goals of this new digital space, Arthur Wong, Marketing Director of Samsung Latam stated:
Our customers will be able to interact with each other and participate in the exclusive shows, courses and events that we will be offering for free in Decentraland, one of the most democratic and open places in the metaverse. Our goal is to be closer to Generation Z, younger consumers who are no longer drawing the boundaries between what is physical and what is virtual.
Activities and prizes
The House of Sam will offer a series of mini-games related to the brand, which will also offer prizes to users in the form of exclusive wearable devices for its Decentraland avatar. Some of the Samsung brand’s most popular products are also in the virtual space, including the Freestyle portable projector.
This is one of many moves Samsung has already made directly into the metaverse, although the company has also been active in the NFT (non-fungible token) market and bitcoin mining chip business. In July, the company Launched Another metaverse experience called Space Tycoon as part of the Roblox platform. In January, the company opened Her own store in Decentraland.
What do you think about diving into Samsung Latam in the Decentraland metaverse? Tell us in the comments section below.
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