Walmart: The New Bitcoin-Based Strategy

Walmart: The New Bitcoin-Based Strategy

Walmart said cryptocurrency and metaverse are central to the company’s business strategy and that it will use digital assets, such as bitcoin, in its physical and virtual stores.

Walmart and its corporate strategy focused on Bitcoin and the metaverse

famous retailer in the United States, WalmartHe seems increasingly convinced of the future of the blockchain industry, saying that The company’s business strategy will focus on cryptocurrencies and metaverses.

in an interviewChief Technology Officer, Suresh Kumarhe said that The company will use digital assets in the near future, both in its physical and virtual stores. These are Kumar’s exact words:

Encryption will become an important part of how customers interact. We want to make sure that we make it frictionless for customers so they can make transactions, be able to buy, and how they can extract value from it. […] I think a lot of disruption is going to start to happen in terms of different payment methods and different payment options.”

Basically, Walmart’s chief technology officer thinks so Using and selling digital goods can enable a company’s consumers to discover new products As their habits become increasingly changing and fashionable.

It is no coincidence that early last year, Walmart with Coinstar Launched a A pilot project that allowed people to buy BTC in its stores through installation 200 Bitcoin ATMs.

Walmart Unlocking Immersive Experiences on Roblox

Kumar’s comments somewhat mirror what Walmart announced last month: Launch of Walmart Land and Walmart’s Universe of Play, the two immersive experiences in the Roblox metaverse.

Welcome to Walmart Land! 👋 You are invited to Walmart Land and Walmart’s Universe of Play, two new immersive experiences in the massive Roblox metaverse. Get your headphones and go on:

basically, Wal-Mart Land Roblox community of more than 52 million daily users Elements of fashion, elegance, beauty and entertainment.

Specifically, it is a series of experiments that involve A virtual merchandise store (or “verch”) for an avatarPhysics-challenging Ferris wheel that gives users a panoramic view of the world, unlockable tokens and badges that can be won in various games and competitions.

At the same time, Walmart’s Universe of Play is the virtual destination for virtual games and adventuressuch as electric mobility items, or hoverboards, which an avatar can use to travel faster in the universe.

Registered trademark applications include NFT and its crypto-issue

In December last year, Walmart It is said that it has been implemented to me Registering many trademarks related to each of The world of NFTs And the metaverseas well Issuance of its own cryptocurrency.

Presented brands express the retail giant’s intent to build as well Its own virtual marketwhere it can sell virtual goods.

Overall, this is a direct commitment by Walmart to have its own metaverse, with its own virtual stores and crypto wallet with its own cryptocurrency.

Roblox metaverse and various brands

Walmart has joined a number of Fashion brands you chose Roblox to expand into the metaverse.

the latest is Tommy HilfigerThe famous American fashion house, which has embarked on this new journey that combines the real and the digital in its fashion shows.

but also barbaricwhich was her last July Launched Limited Edition Virtual Bag Set on RobloxPriced at 800 Robux (9.99 €).

Not only that, while Roblox Islands It seems to have also conquered brands in other industries, such as spotifyMusic streaming service, other brands like Heineken It decided to launch its products on other metaverses, with Silver beer appears in Decentraland.

Anyway, while Roblox was booming, his subscriptions Projection 4% this quarter. The ROBLOX token, which can be traded within the metaverse, also experienced a slight drop in trading.

However, none of this appears to be stopping the expansion of the California-based free metaverse. In fact, in a research study, the world of Roblox seems to be particularly popular Between 17 to 24 years oldThe company sees this trend growing over the next two years.

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